πŸ§ͺ A/B Testing & Experiments

A/B Test Calculator

Run a two-proportion z-test on your A/B test results. Free A/B testing calculator with significance and lift.

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How to Use This Calculator

  1. 1Enter your inputs in the fields above.
  2. 2Press the Calculate button to see results instantly.
  3. 3Review the formula and worked example below to verify.
  4. 4Try different scenarios β€” your numbers stay private in your browser.

Example Calculation

πŸ“ A: 5,000 visitors, 250 conversions (5.0%). B: 5,000 visitors, 320 conversions (6.4%). Lift = +28%. p β‰ˆ 0.002. Significant.

How It's Calculated

z = (p_B βˆ’ p_A) Γ· √(pΜ‚ Γ— (1 βˆ’ pΜ‚) Γ— (1/n_A + 1/n_B)) where pΜ‚ is pooled conversion rate.

Benefits & Use Cases

Frequently Asked Questions

Is this calculator free to use?

Yes β€” every calculator on GenAlpha Tools is 100% free with no signup required.

Do you store the values I enter?

No. All calculations happen in your browser. Your data never leaves your device.

Can I use this on mobile?

Yes, the calculator is fully responsive and works on phones, tablets, and desktops.

Is the result accurate?

Calculations follow the standard published formula shown below. Results are for educational use; verify with a professional for high-stakes decisions.

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