Free Founder Metrics Pack (Excel & Google Sheets)
A free Excel/Google Sheets workbook with the six numbers every founder gets asked about — already built, with live formulas.
What’s inside
- ROI — profit-based ROI, ROAS and annualized return for any campaign or investment.
- CAC & payback — blended and paid CAC, and how many months it takes to earn back what a customer cost.
- LTV & LTV:CAC — customer lifetime value from ARPU, margin and churn, plus an annual-to-monthly churn converter.
- Break-even — break-even units and revenue, contribution margin and margin of safety.
- SaaS MRR forecast — a 12-month projection of customers, MRR and ARR from your growth and churn assumptions.
Yellow cells are your inputs; everything else updates automatically. Each tab starts with a worked example that matches our free online calculators, so you can check the math.
Get the pack
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You’re in — thank you! Your download is ready: Download the Founder Metrics Pack (.xlsx). It opens in Excel and Google Sheets (File → Import).
Prefer to work online? Every metric in the pack has a free calculator: ROI, CAC, LTV, break-even and MRR.