How to Calculate Marketing ROI (With Real Campaign Examples)
Most marketers calculate ROI wrong by ignoring fully-loaded costs. Here's the right formula, US benchmarks, and how to defend your number in front of finance.
Category Marketing
CAC vs LTV: The Single Ratio That Decides If Your Business Scales
If your LTV:CAC ratio is below 3:1, you're buying customers at a loss. Here's how to calculate both numbers correctly and what to do when the ratio breaks.
How to Calculate Conversion Rate (And the Benchmarks That Actually Matter)
Conversion rate is simple math but a deceptive metric. Here's how to compute it correctly, what 'good' looks like in 2026, and where to focus first.